ES 
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Marketing Agencies
Enhance your clients’ hotel marketing strategies with Optimand’s data-driven insights. Track campaign effectiveness in real-time, analyse guest behaviour, and generate seamless reports with in-depth ROI analysis.
Trusted by hospitality leaders
Optimise Hotel Marketing
Marketing Solutions for hotel success
Optimand empowers marketing agencies with a single, unified platform to measure, compare, and optimize every aspect of their hotel clients’ online performance. By standardizing KPIs across any booking engine, agencies gain clear visibility into all properties linked to their account and can benchmark them against anonymized peers in the same destination to spot emerging market trends. Real-time dashboards track UTM-tagged booking intent and conversion—by both stay and booking dates—enabling precise audience segmentation and personalised campaign offers.
Why Choose Optimand
Gain a data-driven advantage in revenue management
Real Time Tracking
Monitor UTM-tagged booking intent and conversion metrics by both stay dates and booking dates.
Audience Insights
Optimand delivers actionable insights that boost sitewide conversion, maximise direct bookings, and demonstrate measurable ROI.
Campaign Performance
Offer referral partners exclusive rate plans dynamically aligned with hotel performance—adjusted in real time to occupancy levels and market rate trends.
Campaign Tracking
Track live campaign performance
Measure the success of your digital marketing efforts in real-time and boost ROI with Optimand’s comprehensive analytics tools. Track key metrics, analyse campaign performance, and gain valuable insights to optimise strategies and maximise your clients’ hotel revenue.
Market Trends
Identify emerging market trends
Leverage the power of data and insights to inform your marketing strategies and create proactive campaigns that resonate with specific guest segments and maximise conversions.
Trends & Performance
Benchmarking against industry trends
Benchmark your clients’ campaign performance against competitors and industry averages with Optimand’s comprehensive analytics tools. Gain valuable insights to inform your marketing strategies and make data-driven decisions that maximise results and drive success.
Reporting made simple
Simplify reporting for your clients
Deliver detailed reports with key insights and actionable recommendations to optimise your clients’ marketing strategies and maximise their ROI. Optimand’s reporting tools provide a comprehensive view of campaign performance, allowing you to track progress, identify areas for improvement, and make data-driven decisions that drive success.
Empowering agencies with the right tools
Real-time Insight
Compare and benchmark your clients’ website performance, across any booking engine, in a single, intuitive dashboard.
Trend Forecasting
Analyse historical hotel guest data and identify upcoming trends.
Segmentation
Identify and target high-value guest segments with precision.
Track conversions
Monitor guest journeys and conversion funnels with granular data.
Software for All Users
Optimand is tailored for all property types
Boutique Hotels
Boost direct bookings, optimise pricing, and compete effectively with smart insights.
Serviced Apartments
Track occupancy trends, adjust long-stay rates, and improve revenue with smart analytics.
Groups and Chains
Centralise performance data, streamline multi-property pricing and enhance revenue.
DMOs
Analyse regional demand, track market trends, and optimise tourism strategies live data.
Get proven marketing success with Optimand’s
powerful analytics and automation.
Direct Booking Growth
+%
Hotels using Optimand see an average 27% boost in direct bookings
Time Saved Daily
Hrs
Optimand saves hoteliers 2 hours daily on reporting and analysis tasks.
Increased Profit Margins
+%
Shift OTA bookings to direct channels and increase profit by up to 15%