Hotel Web Analytics

Access real-time demand data directly from your website and benchmark your performance against your market competitors.

Conversion Tool

Be in control of your very own promotional strategy, and seamlessly create fully opaque rates based on geolocation and predetermined search criteria.

PMS Analysis

Maximise your time and keep track of your hotel performance, with our fully customizable set of reports and analysis.

Real-Demand is the new competitive advantageGet more direct bookings and enhance your guests experience

How it works

Step 1

Get in touch

Fill out our sign-up form

Step 2

Get your Optimand code

Paste the code to your hotel website

Step 3

Go Live

Get immediate access to your real-time demand

Step 4

Get more direct bookings

Cut dependency on third party channels

Our partners

TestimonialsWhat our clients say about us

Optimand is one of the smartest systems we have worked with. It gives insights outside the realm of a usual RMS system and is presented in a clear and functional way. We continue to use Optimand on a daily basis to remain competitive and ahead of the market. In addition to this the team are very agile and are constantly improving capabilities based on customer feedback.

G. Hill, Cluster Revenue Manager The Hoxton
I am really enjoying using Optimand on a daily basis. The system is user friendly and gives important parameters to improve your business. At a glance, I can see all the required information that helps to make calculated decisions. Overall, it’s a user-friendly tool and helps save time and drive performance.
A. Kumar, General Manager Sunborn London Yacht Hotel

Optimand is a great business intelligence tool, very easy to use and helped us make the most of our commercial strategy by allowing us to access a number of unique demand insights. By applying personalised rates into our booking engine, our conversion rate has incresed massively.

C. Turriziani, Revenue Manager Flemings Mayfair

Why Optimand?

Live Visitor Demand

Get live data on visitors shopping both your website and your market

Tailored Rates

Activate and manage opaque rates and promotions based on predetermined searches criteria and have them live on your website within minutes

Our customized solutions have helped our Hotel Partners increase direct bookings by 27% on average

PMS Data Analysis

Have access to our fully customizable set of analytics, anywhere and anytime

Cut dependency on third party channels

Optimize your marketing efforts and increase your booking engine conversion rate

Save time

Fully automated, customizable, easy to use and quick to setup

Get unique insights in secondsView detailed demand information in real-time

Optimand is an essential tool for Digital Marketing, E-commerce and Revenue Management teams. Optimand can give you access to real-time demand data from your hotel website. In one easy view, it displays where demand is coming from, number of searches for each future night, length of stay details, lead time information and number of occupants. All this can be tracked and benchmarked against a pool of similar hotels operating in relevant and relatable markets, giving you a full competitor view. Data can be integrated in any forecast model to reduce risks related to uncertainty and better understand market opportunities and trends. 

Precious info for your digital marketing strategyImprove conversion, cut dependency on third party channels and optimise your marketing budget.


Track Real-Demand, not just standard and obsolete website performance metrics


Visualize key insights and make the most of your strategic vision in an easy-to-use platform


Our solutions have been specifically designed for the hospitality industry, unlike most of the analytics tools on the market

Conversion tool and fully opaque ratesTarget the right audience with our cutting edge technology

Use Optimand to help you activate and manage opaque rates on your hotel website. Users are able to fully customise rates and packages based on a large number of predetermined criteria. The use of this feature has been instrumental in driving greater conversion with our partners seeing a 33% increase in direct bookings as a result. The rates remain opaque allowing you to keep price parity with the OTAs.

Ready to Learn More?Schedule a free online demo

Instant access whenever and wherever you likeAnalyse hotel performance and live demand from your PC, Tablet or Mobile

Optimand can also receive automatic updates from the property management system to generate multiple production reports. Including pickup, pace and overall production reports which can be easily done through our user-friendly interface saving you time to make better and more informed decisions.