Hotel Web Analytics

Access real-time demand data directly from your website and benchmark your performance against your market competitors.

Conversion Tool

Be in control of your very own promotional strategy, and seamlessly create fully opaque rates based on geolocation and predetermined search criteria.

PMS Analysis

Maximise your time and keep track of your hotel performance, with our fully customizable set of stunning reports and analysis.

Real-Demand is the new competitive advantageGet more direct bookings and enhance your guests experience

How it works

Step 1

Get in touch

and receive our customized code for your website

Step 2

Get your Optimand code

and easily paste that on your hotel website

Step 3

Go Live

and get immediate access to your Real-Demand and your dashboard

Step 4

Get more direct bookings

and cut dependency on third party channels

Designed for Leaders

TestimonialsWhat our clients say about us

Optimand is one of the smartest systems we have worked with. It gives insights outside the realm of a usual RMS system and is presented in a clear and functional way. We continue to use Optimand on a daily basis to remain competitive and ahead of the market. In addition to this the team are very agile and are constantly improving capabilities based on customer feedback.

G. Hill, Cluster Revenue Manager The Hoxton

I am really enjoying using Optimand on a daily basis. The system is user friendly and gives important parameters to improve your business. At a glance, I can see all required information that helps to make calculated decisions. Overall, it’s a user friendly tool and helps save time and drive performance.

A. Kumar, General Manager Sunborn London Yacht Hotel

Optimand is a great tool, very easy to use and helped us make the most of our commercial strategy by allowing us to access a number of unique insights and personalized rates to increase direct bookings.

C. Turriziani, Revenue Manager Flemings Mayfair

Why Optimand?

Live Visitor Demand

Get live data on visitors shopping both your website and your market

Tailored Rates

Automatically activate promotions based on predetermined searches criteria and have them live on your Hotel website in minutes

Our customized solutions have helped our Hotel Partners increase direct bookings by 27% on average

PMS Data Analysis

Have access to our fully customizable set of analytics, anytime and anywhere

Cut dependency on third party channels

Optimize your marketing efforts and increase your booking engine conversion rate

Save time

Fully automated, customizable, easy to use and quick to set up

Get unique insights in secondsView detailed demand information in real-time

Optimand displays real-time demand data from your hotel website.
In one easy view, it displays where demand is coming from, number of searches for each future night, length of stay details, lead time information and number of occupants. All this can be tracked and benchmarked against a pool of similar hotels operating in relevant and relatable markets, giving you a full competitor view.
Data can be integrated in any forecast model to reduce risks related to uncertainty and better understand market opportunities and trends. It is exceptionally useful for digital marketing teams and for anyone in charge of website performances.

Precious info for your digital marketing strategyImprove conversion, cut dependency on third party channels and optimise your marketing budget.


Track Real-Demand, not just standard and obsolete website performance metrics


Visualize key insights and make the most of your strategic vision in a surprisingly easy platform


Our solutions have been specifically designed for the hospitality industry, unlikely most of the analytics tools on the market

Exclusive Packages and Personalised RatesTarget the right audience with our cutting edge technology

Optimand can help you activate opaque rates on your Hotel website in order to offer better rates and conditions to direct bookers. Rates and packages can be individually set up and customised around a number of search criteria, and customization leads to a higher than average conversion rate. Thanks to our technology hotels can build and show promotional rates on their own booking engine that are based on geolocation, length of stay, lead time, number of occupants and more. This helps hotels to push the right promotion for the right target audience, rather than displaying packages and special conditions to everyone. Optimand is extremely easy to use and can immediately increase business directly from your brand website. 

Ready to Learn More?Schedule a free online demo

Instant access whenever and wherever you likeAnalyse hotel performance and live demand from your PC, Tablet or Mobile

Optimand can also receive automatic updates from the property management system to generate several production reports, like pickup reports, overall hotels performance and pace of business. A very easy to navigate interface allow a much more efficient use of time and better decision making.