Optimand can help you activate opaque rates on your Hotel website in order to offer better rates and conditions to direct bookers. Rates and packages can be individually set up and customised around a number of search criteria, and customization leads to a higher than average conversion rate. Thanks to our technology hotels can build and show promotional rates on their own booking engine that are based on geolocation, length of stay, lead time, number of occupants and more. This helps hotels to push the right promotion for the right target audience, rather than displaying packages and special conditions to everyone. Optimand is extremely easy to use and can immediately increase business directly from your brand website.