Thanks to Optimand you can immediately visualize real-time demand coming from your website. It is exceptionally useful for the digital marketing team and for anyone in charge for your website performances. The system can conveniently show you where the demand is coming from, number of searches for each future night, length of stay details, lead time information, number of occupants and more. This is very different to most analytics tools, that are only capable of showing you information about visitors landed on your website on a specific date.

Optimand can automatically activate exclusive promotions and opaque rates based on live demand straight on your booking engine. This helps hotels to push the right promotion for the right target audience, rather than displaying packages and special conditions to everyone. Optimand is extremely easy to use and can immediately increase business directly from your brand website. The program analyses hotel demand and convert it into data. It works with any website and with any booking engine, so no changes to your systems are required. 

Optimand can also automatically create pickup and several production reports directly from the hotel Property Management System. This can save many hours per week to your team, so they can focus more on analysing the data and make the best use out of it.