Optimand can display real-time demand data from your hotel website. It can easily show where the demand is coming from, number of searches for each future night, length of stay details, lead time information and number of occupants, with the added benefit that all this can be tracked and benchmarked against a pool of similar hotels operating in relevant and relatable market for comparison purposes. Data provided can then be integrated in any forecast model to reduce uncertainty level and better understand market opportunities and trends. It is exceptionally useful for the digital marketing team and for anyone in charge for your website performances.

Optimand can help you activate opaque promotions on your Hotel website in order to offer better rates and conditions to direct bookers. Promotions can be individually set up and customised around a number of search criteria, and customization leads to a higher than average conversion rate. Thanks to our technology hotels can build and show promotional rates on their own booking engine that are based on geolocation, length of stay, lead time, number of occupants and more. This helps hotels to push the right promotion for the right target audience, rather than displaying packages and special conditions to everyone. Optimand is extremely easy to use and can immediately increase business directly from your brand website. 

Optimand can also receive automatic updates from the property management system to generate several production reports, like pickup reports, overall hotels performance and pace of business. A very easy to navigate interface allow a much more efficient use of time and better decision making.