Demand Analysis

 Get access for the first time to real-demand data from your Hotel’s website and easily compare against a pool of similar properties operating in a relevant and relatable market.

Tailored Promotions

 Be in control of your very own promotional strategy, and seamlessly create and manage ad-hoc rates and fully opaque promotions based on geolocation and predetermined search criteria.

PMS Analysis

Maximise your time and keep track of your promotional activity, as well as overall hotel performance, with our fully customizable set of stunning reports and analysis.

Real-Demand Is The New Competitive AdvantageGet more direct bookings and keep your current systems

Why Optimand?

Live Visitor Demand

Get live data on visitors shopping both your website and your market

Tailored Promotions

Automatically activate promotions based on predetermined searches criteria and have them live on your Hotel website in minutes.
27%

Our customized solutions have helped our Hotel Partners increase direct bookings by 27% on average

PMS Data Analysis

Have access to our fully customizable set of analytics, anytime and anywhere.

Cut dependency on third party channels

Optimize your marketing efforts and increase your booking engine conversion rate

Save time

Fully automated, customizable, easy to use and quick to set up.

How it works

Step 1

Get in touch

and receive our customized code for your website

Step 2

Get your Optimand code

and easily paste that on your hotel website

Step 3

Go Live

and get immediate access to your Real-Demand and your dashboard

Step 4

Get more direct bookings

and cut dependency on third party channels


Get unique insights in secondsView detailed demand information in real-time

Optimand can display real-time demand data from your hotel website. It can easily show where the demand is coming from, number of searches for each future night, length of stay details, lead time information and number of occupants, with the added benefit that all this can be tracked and benchmarked against a pool of similar hotels operating in relevant and relatable market for comparison purposes. Data provided can then be integrated in any forecast model to reduce uncertainty level and better understand market opportunities and trends. It is exceptionally useful for the digital marketing team and for anyone in charge for your website performances.

Precious info for your digital marketing strategyImprove conversion, cut dependency on third party channels and optimise your marketing budget.

Accurate

Track Real-Demand, not just standard and obsolete website performance metrics

Easy

Visualize key insights and make the most of your strategic vision in a surprisingly easy platform

Tailormade

Our solutions have been created exclusively for the hospitality, unlikely most of the analytics tools in the market

Tailored PromotionsTarget the right audience with our cutting edge technology

Optimand can help you activate opaque promotions on your Hotel website in order to offer better rates and conditions to direct bookers. Promotions can be individually set up and customised around a number of search criteria, and customization leads to a higher than average conversion rate. Thanks to our technology hotels can build and show promotional rates on their own booking engine that are based on geolocation, length of stay, lead time, number of occupants and more. This helps hotels to push the right promotion for the right target audience, rather than displaying packages and special conditions to everyone. Optimand is extremely easy to use and can immediately increase business directly from your brand website. 

Ready to Learn More?Free 30 days trial

Instant access whenever and wherever you likeAnalyse hotel performance and live demand from your PC, Tablet or Mobile

Optimand can also receive automatic updates from the property management system to generate several production reports, like pickup reports, overall hotels performance and pace of business. A very easy to navigate interface allow a much more efficient use of time and better decision making.


I am really enjoying using Optimand on a daily basis. The system is user friendly and gives important parameters to improve your business. At a glance, I can see all required information that helps to make calculated decisions. Overall, it’s a user friendly tool and helps save time and drive performance.

A. Kumar, General Manager Sunborn London Yacht Hotel

Direct bookings are up 35% compared to last year thanks to Optimand tailored promotion.

P. Sehgal, Director The Leonard Hotel

Great tool and amazing service! Real-time demand is extremely easy to visualize and gives you very powerful insights.

A. Saraceni, Revenue Manager Croydon Park Hotel