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Trusted by Leading Hotels
Real-Time Data Insights
Modular Intelligence, Seamless Integration
Optimand is a modular revenue intelligence platform: each feature—demand analytics, rate shopping, conversion tools, custom BI
reporting—works independently yet combines seamlessly into a unified system. Whether used alone or together, these modules
deliver end-to-end insights and automation, empowering you to optimize pricing, boost direct bookings, and drive profitability
without integration headaches.
Personalised View
Easy access to your own dashboard to monitor demand, pricing and hotel performance
Boost Direct Bookings
Achieve 27% more direct bookings through personalised rates and actionable insights.
Market Intelligence
Benchmark performance, track demand, analyse trends, and optimise revenue strategies.
Maximise Profit Margins
Turn Website Visitors Into Direct Guests
Optimand’s conversion tools empower you to create targeted offers and manage «opaque» rates,
ensuring your promotions reach only the most qualified shoppers.
By incentivising direct bookings, you can reduce your reliance on OTAs and cut commission costs by up to 20%, significantly boosting your hotel’s profit margins.
By incentivising direct bookings, you can reduce your reliance on OTAs and cut commission costs by up to 20%, significantly boosting your hotel’s profit margins.
Real-Time Data Insights
Unlock Future Demand and Booking Trends
Gain instant access to live demand data and anticipate future demand shifts. Optimand benchmarks your hotel against competitors, revealing emerging trends and empowering you to optimise your strategy proactively. Maximise your revenue potential by staying ahead of the curve.
Rate Shopper Insights
Benchmark Competitor Rates with Ease
Increase conversions and revenue with personalised pricing. Optimand tailors rates based on geolocation and search criteria, ensuring each guest sees the most compelling offer. Rates remain undisclosed, ensuring you maintain price parity with OTAs. If any partner undercuts your rate, you can have Optimand automatically match it or provide an even better offer on your website.
Benchmarking Your Insight
Referrals and funnel analysis
Gain valuable insights into your competitors’ pricing strategies with Optimand’s intuitive rate shopping tools.
Visualise competitor pricing, monitor rate parity, and identify opportunities to optimise your own rates.
Visualise competitor pricing, monitor rate parity, and identify opportunities to optimise your own rates.
Website Performance Insights
Turn Web Traffic into More Bookings
Optimand Hotel Web Analytics va oltre i semplici dati sui visitatori, fornendo informazioni in tempo reale sul comportamento di prenotazione, i punti di abbandono e le tendenze di conversione. Identifica i punti in cui gli ospiti abbandonano il percorso di acquisto, ottimizza i punti di contatto chiave e migliora le prestazioni delle prenotazioni dirette con decisioni basate sui dati.
The solution for hotel revenue growth,
time savings, and powerful market insights.
Direct Booking Growth
+%
Hotels using Optimand see an average 27% boost in direct bookings
Time Saved Daily
Hrs
Optimand saves hoteliers 2 hours daily on reporting and analysis tasks.
Increased Profit Margins
+%
Shift OTA bookings to direct channels and increase profit by up to 15%
Software for All Users
Optimand is tailored for all user types
Revenue Managers
Pickup, demand and pricing trends all in one place. Analyse competitor pricing with live behavior data.
Marketing Agencies
Track campaign performance, personalise guest engagement, and increase direct bookings.
Marketing Managers
Track how your referral campaigns and social traffic perform analysing intent and conversion.
Revenue Consultants
Get side-by-side comparisons across your entire portfolio, even if your hotels run different systems.
(Ca'n Picafort) Optimand is a tool that is not only the typical rate shopper.
it also helps us to understand the demand for our website.
Pedro Galmes, Ecommerce & Revenue
We are extremely satisfied with the services offered by Optimand. Thanks to their innovative technological solutions,
we have improved the management of our property, optimizing reservations and daily operations.
The team is always available, professional and attentive to our needs. A reliable partner for any hotel that wants to
grow and improve efficiency! Highly recommended!
Matteo Fornasier, General Manager
A cutting-edge platform/software that always has updates and upgrades over time.
Dynamic, rich in information, data, user friendly and much more.
Andrea Fabbiano, Revenue Advisor
Optimand is a valuable tool that helps me optimize my time for analysis and reporting. It streamlines processes,
allowing me to focus on key insights efficiently. Highly recommended for anyone looking to enhance productivity.
Maddalena Vedele, Revenue Manager
Optimand is a very useful tool, if you work in the hotel industry, especially if you have to manage more hotels and the rates.
The best part is the rate shop, which is very useful, intuitive and trustful. It allows me to check if the rates
of my properties are in line compared to my competitors and it gives me the oportunity to set the pricing strategy in
both short and long terms. Another useful area is the parity check, which allows me to verify if the rates launched by
the channel manager are received in the same way by the OTAs, so I do not have to waste time anymore entering in every
extranet o booking.com, expedia or maxiroom.
Chiara Galizzi, Revenue Manager
Optimand BI software stands out for its excellent customer support, adaptability to new developments, and intuitive usability.
It allows hoteliers to extract valuable insights with ease while offering the flexibility to customize features as needed.
The dedicated support team ensures a smooth experience, making it a top choice for hotels seeking data-driven decision-making.
Guillermo Laguna, Marketing Director
Optimand is one of the smartest systems we have worked with. It gives insights outside the realm of a usual RMS
system and is presented in a clear and functional way. We continue to use Optimand on a daily basis to remain competitive and ahead of the market.
In addition to this the team are very agile and are constantly improving capabilities based on customer feedback.
G. Hill, Cluster Revenue Manager
Optimand is proven to be a great hospitality ecommerce tool with endless opportunities.
Together with their development team and our marketing and revenue team, we are able to
achieve our goals and go above and beyond expectations. It’s a great system to use and we look forward to
growing our e-commerce activities with them.
D. Ljumanovic, Group Director of Digital Customer Experience
Optimand is a great business intelligence tool, very easy to use and helped us make the most of our commercial
strategy by allowing us to access a number of unique demand insights. By applying personalised rates
into our hotel booking engine, our conversion rate has increased massively.
P. Sehgal, Director, The Leonard Hotel