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About Us
Optimand was founded in 2016 by hospitality experts to help hotels grow profitably through smarter, data-driven decisions. By providing real demand insights, we empower hotels to boost direct bookings, cut costs, and stay competitive in an ever-changing market.
Our Mission:
Transforming Hospitality Analytics
Optimand was founded on the belief that hotels deserve better data and insights to thrive in a dynamic market.
Born from a deep understanding of the challenges faced by hoteliers, our mission is to revolutionise hospitality analytics. We saw firsthand how hotels struggled to make the most out of their data to drive direct bookings, and reduce reliance on online travel agents.
That’s why we created Optimand – to empower hotels with the tools and intelligence they need to optimise their operations, enhance guest experiences, and achieve sustainable success.
Meet the Team
Industry Experts
Driving Hotel Innovation
Founded by hospitality and tech experts, Optimand was built on a vision to transform hotel revenue management. Their deep industry knowledge fuels innovation, ensuring hotels gain powerful data-driven insights to boost profitability and long-term success.
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Where we work
Global Reach,
Local Expertise
With a presence in key regions around the world, Optimand provides localised solutions tailored to the unique needs of each market. Our team’s global experience and expertise in hospitality ensure that hotels receive the most relevant and effective support, no matter where they are located.
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Proven Track Record
Optimand by the Numbers
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Hotels see an average increase of 27% in direct bookings after switching to Optimand
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Optimand is trusted by hotels in more than 20 countries
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OTA commissions are reduced from an average of 18% to just 3%.
Hrs
Save 2 hours each day with automated reporting and workflows.
(Ca'n Picafort) Optimand is a tool that is not only the typical rate shopper.
it also helps us to understand the demand for our website.
Pedro Galmes, Ecommerce & Revenue
We are extremely satisfied with the services offered by Optimand. Thanks to their innovative technological solutions,
we have improved the management of our property, optimizing reservations and daily operations.
The team is always available, professional and attentive to our needs. A reliable partner for any hotel that wants to
grow and improve efficiency! Highly recommended!
Matteo Fornasier, General Manager
A cutting-edge platform/software that always has updates and upgrades over time.
Dynamic, rich in information, data, user friendly and much more.
Andrea Fabbiano, Revenue Advisor
Optimand is a valuable tool that helps me optimize my time for analysis and reporting. It streamlines processes,
allowing me to focus on key insights efficiently. Highly recommended for anyone looking to enhance productivity.
Maddalena Vedele, Revenue Manager
Optimand is a very useful tool, if you work in the hotel industry, especially if you have to manage more hotels and the rates.
The best part is the rate shop, which is very useful, intuitive and trustful. It allows me to check if the rates
of my properties are in line compared to my competitors and it gives me the oportunity to set the pricing strategy in
both short and long terms. Another useful area is the parity check, which allows me to verify if the rates launched by
the channel manager are received in the same way by the OTAs, so I do not have to waste time anymore entering in every
extranet o booking.com, expedia or maxiroom.
Chiara Galizzi, Revenue Manager
Optimand BI software stands out for its excellent customer support, adaptability to new developments, and intuitive usability.
It allows hoteliers to extract valuable insights with ease while offering the flexibility to customize features as needed.
The dedicated support team ensures a smooth experience, making it a top choice for hotels seeking data-driven decision-making.
Guillermo Laguna, Marketing Director
Optimand is one of the smartest systems we have worked with. It gives insights outside the realm of a usual RMS
system and is presented in a clear and functional way. We continue to use Optimand on a daily basis to remain competitive and ahead of the market.
In addition to this the team are very agile and are constantly improving capabilities based on customer feedback.
G. Hill, Cluster Revenue Manager
Optimand is proven to be a great hospitality ecommerce tool with endless opportunities.
Together with their development team and our marketing and revenue team, we are able to
achieve our goals and go above and beyond expectations. It’s a great system to use and we look forward to
growing our e-commerce activities with them.
D. Ljumanovic, Group Director of Digital Customer Experience
Optimand is a great business intelligence tool, very easy to use and helped us make the most of our commercial
strategy by allowing us to access a number of unique demand insights. By applying personalised rates
into our hotel booking engine, our conversion rate has increased massively.
P. Sehgal, Director, The Leonard Hotel