Hotel Web Analytics

Access live demand and conversion data from your property website and fight uncertainty by having a unique visualization of your future demand. Optimand is the first and most advanced platform designed to show hotels what’s truly happening on their websites — not just bookings, but the actual intent, interest, and demand behind them. Since 2017, we’ve helped the world’s most demanding hotel brands turn data into direct revenue.

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Data-driven insight

Get access to your hotel demand

The only platform showing real intention to book as opposed to generic web performance data. Optimand reveals digital trends and provides totally unique insight into revenue and booking patterns that you can better convert into optimised revenue and marketing strategies

Optimise Your Bookings

Powerful insights

Optimand empowers hoteliers to boost revenue, refine digital marketing strategies, and maximize profitability through powerful, customer-driven demand insights.

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Complete Web Intelligence

Powerful Insights for Total Web Analytics

Unique insights

Optimand gives you visibility into what traditional analytics tools can’t: who is searching, from where, and why they didn’t convert. By bridging digital marketing with real-time demand data, you can tailor offers, adapt campaigns, and unlock hidden opportunities.

Destination demand

Compare live demand against a pool of similar properties operating in the same market. Get access to your destination demand and benchmark your hotel website metrics. All aggregated data are fully anonymised and based on real, verifiable information.

Easy Integration

No changes are needed on your end, and we can have you live in just two hours. Simply insert the Optimand code into your tag manager or website footer—there are no interface or setup fees involved. Seamlessly integrates with any hotel website or booking engine.

Fast setup process

Simple, seamless, ready to go

Step 1

Book a demo

See Optimand in action with a brief, guided walkthrough.

Step 2

Free Trial

Integrate quickly by adding a simple code snippet to your website.

Step 3

Start Seeing Results

Start tracking, optimising, and improving performance immediately.

Real-time Monitoring

Instant Insights, Optimised Actions

Access live demand and conversion data aligned with precise stay dates, offering a level of accuracy and relevance beyond standard analytics. Gain a unique visualization of your future demand and navigate uncertainty with confidence.

Benchmarking Your Insight

Customisable Dashboards

Thanks to Optimand fully customisable dashboards, you'll be able to view a comprehensive overview of your hotel within the same platform. This includes website data, destination demand, PMS data, competitor rates from multiple channels, and local events data.

Conversion Trends

Referrals and funnel analysis

With Optimand you can unlock the most advance tools to analysing your hotel website funnel, optimising your digital marketing strategies, and boosting direct bookings with personalised rates. With these tools, you’ll gain valuable insights and increase your success in the competitive hospitality industry.

Multi-Property

Multi-Property Data Solutions

Navigate the complexities of multi-property data with our specialized analytics. Regardless of your existing tools, our platform seamlessly integrates diverse data sources, ensuring a unified view of your assets. We transform scattered information into clear, actionable insights, empowering you to optimize portfolio performance, maximize revenue, and gain a strategic, data-driven advantage in your market.

Optimand is one of the smartest systems we have worked with. It gives insights outside the realm of a usual RMS system and is presented in a clear and functional way. We continue to use Optimand on a daily basis to remain competitive and ahead of the market. In addition to this the team are very agile and are constantly improving capabilities based on customer feedback.

G. Hill, Cluster Revenue Manager

Optimand is proven to be a great hospitality ecommerce tool with endless opportunities. Together with their development team and our marketing and revenue team, we are able to achieve our goals and go above and beyond expectations. It’s a great system to use and we look forward to growing our e-commerce activities with them.

D. Ljumanovic, Group Director of Digital Customer Experience

Optimand is a great business intelligence tool, very easy to use and helped us make the most of our commercial strategy by allowing us to access a number of unique demand insights. By applying personalised rates into our hotel booking engine, our conversion rate has increased massively.

P. Sehgal, Director, The Leonard Hotel

Proven Track Record

Optimand by the Numbers

Hotels see an average increase of 27% in direct bookings after switching to Optimand

Optimand is trusted by hotels in more than 20 countries

Website searches and transactions analyzed daily

Real and verifiable data (unlike many other platforms that rely on “partners data”)

Revolutionise Your Hotel's Revenue Strategy

Gain a competitive edge with Optimand’s comprehensive platform. Our intuitive tools and actionable insights empower you to make smarter decisions and drive revenue growth.