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Empower decisions through unique data
Optimand allows luxury hotels globally to easily visualize real future demand, increase direct bookings and get powerful market insights.
Optimand doesn't give you forecasts or predictions, it simply shows you what is really happening.
What we offer
Real-Demand is the new competitive advantage
Optimand helps Hoteliers increasing online profitability by using powerful,
customer-driven demand insights and custom applications. You can finally see for the first time highly detailed demand insights opposed to generic web traffic data.
Demand Analytics
Access real-time demand data directly from your website and benchmark your performance against your competitors. Optimand reveals digital trends and totally unique insights that your team can better convert into actionable strategies.
Conversion Tool
Our unique algorithms are able to manage and distribute opaque rates and tailored rates only to your target audience so that you can increase conversion, safely cut dependency from OTAs and avoid undifferentiated discount offerings.
Business Intelligence
Maximise your time and keep track of your hotel performance, with our fully customizable set of reports and analysis. Get access to pickup reports, analysis by sources, markets, travel agencies, corporate travellers and more.
Trusted by hospitality leaders
QUICK INTEGRATION
Go live in minutes, simply add the Optimand code to your website
Our demand analytics for hotels can be up and running in just a few hours and
easily works with any hotel website or booking engine
View detailed demand insights
Optimand is the first tech platform since 2016 to provide real-time demand data and web analytics to some of the best luxury brands in the hospitality industry.
CONVERSION TOOL
Get more direct bookings
Simply activate targeted rates on your hotel website.
Users are able to fully customise rates and packages based on a large number of predetermined criteria.
The use of this feature has been instrumental in driving greater conversion with our partners seeing a 27% increase in direct bookings as a result.
The rates remain opaque allowing you to keep price parity with the OTAs, and if any of your partners is undercutting your rate, you can instruct Optimand to automatically match it or offer a better deal on your website.
BUSINESS INTELLIGENCE & PMS INTEGRATION
Analyse hotel performance and create custom alerts
Optimand can also receive automatic updates from the property management system to generate multiple production reports including pickup, pace and overall production reports which can be easily done through our user-friendly interface saving you time to make better and more informed decisions.
Currently available for Opera PMS, Mews and Protel.
Easy integration
There are no changes required on your side and we can have you live within 2 hours. Simply add the Optimand code into your tag manager or website footer. No interfaces or setup fees required.
Designed for leaders
Optimand is the very first real-demand analysis and business intelligence tool, created in 2016 by hospitality industry experts to target the needs of hospitality industry leaders.
Smart data solutions
Our solutions have been specifically designed for luxury hotels unlike most of the analytics tools on the market. Custom applications available for any hotel website.
Customer success stories
Boosting conversion rate on your own website has never been important like before.
Together with one of our partners, Sircle Collection, who has a strong vision on current and future digital landscape like we do at Optimand, we worked on an interesting case study.
Customer success stories
Thanks to the collaboration with PredictHQ, Optimand provides to its clients a granular and fine knowledge about the local events data, integrating them in its dashboards and reports. Please find below the relative Case Study.
Ready to get started?
Try our free 30 day trial and get access to unique insights. No credit card, no hassle!
"Optimand is one of the smartest systems we have worked with. It gives insights outside the realm of a usual RMS system and is presented in a clear and functional way. We continue to use Optimand on a daily basis to remain competitive and ahead of the market. In addition to this the team are very agile and are constantly improving capabilities based on customer feedback."
G. Hill
Cluster Revenue Manager
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