In a connected economy, macroeconomic market conditions have become key drivers, and traditional forecasts based purely on historical data are obsolete and redundant.
Independent hotels and small chains are at a data disadvantage. They don’t have the same access and depth of data and similar marketing budgets as the OTAs and large hotel groups.
Hotels have been bleeding customers to the OTAs, impacting the bottom line due to high cost of sales and nominal top line growth. Optimand can allow hoteliers of all scale and size to hit back.