Hotel distribution has drastically changed High costs of distribution and uncertainty in the market are significantly impacting hotels profitability

In a connected economy, macroeconomic market conditions have become key drivers, and traditional forecasts based purely on historical data are obsolete and redundant.
Independent hotels and small chains generally have no access to same level of information, shared data and budget for digital marketing and PPC to compete against larger hotel groups and OTAs.
Hotels have been bleeding customers to OTAs. High cost of sales, paired with high PPC/SEO spend with low ROI, have caused profit margins to shrink despite a nominal top line growth.

Designed for leaders

Optimand is the only real-demand analysis and business intelligence tool, created by hospitality industry experts to target the needs of hospitality industry leaders.


Optimand helps convert visits to your hotel website into direct booking, by giving you all the necessary data to better understand the demand of both your property and that of your local competition.

Optimand SolutionsMake your hotel more profitable in three simple steps

Demand Management

Get access to real-time demand data for your hotel, including:


  • Number of searches for each future night
  • Length of stay
  • Lead time
  • Number of occupants
  • Geo-location and more

Tailored Promotions

Drive more direct business and cut dependency from OTAs accurately targeting website visitors.


  • Personalised offers
  • No need for annoying pop-ups
  • Opaque rates automatically activated
  • Secret offers by geo location
  • Fully GDPR Compliant

PMS Data Analytics

Optimand easily generates several production reports and analysis, receiving automatic updates from your PMS 


  • Interactive data visualization and dashboards
  • Visualize pick-up reports by room types
  • Profile production statistics
  • Market and source analysis
  • Intuitive and easy

More Optimand Features

Get it mobile

Get insights and reports directly on your phone or tablet. Be informed and in control of your hotel’s performance, anytime and anywhere.

Market Analysis

Easily compare your demand against a pool of similar properties operating in your market. 

Promo Optimizer

Get recommended promo settings based on your hotel real-time demand and market conditions.